From My Pad

CREATIVE SOLUTIONS THAT PRODUCE RESULTS

WENDY SCHAEFER GRAPHIC DESIGN– WEB &PRINT

Give your business
the tools it needs to grow.

Bluefrog delivers thoughtful design, smart strategy, and practical solutions that help businesses communicate clearly and stand out.

With more than 30 years of design and production experience, every project is approached with creativity, insight, and attention to detail.

NO TADPOLE

When deadlines are tight and results matter, experience makes the difference. From concept through production, Bluefrog delivers effective design solutions backed by more than three decades of professional experience.

AMPHIBIOUS

Print and web are different environments, each requiring its own technical skills. Bluefrog works comfortably in both worlds, creating cohesive marketing materials that maintain strong design and consistent messaging across platforms.

Perceptive

Understanding your goals is the foundation of good design. Bluefrog creates visual solutions that reflect your brand’s personality while clearly communicating your message and supporting your business objectives.

About

Hi, I’m Wendy Schaefer, the graphic designer behind Bluefrog.

My work includes designing and producing websites, corporate identity packages, brochures, advertisements, direct mail, newsletters, trade show graphics, and more for clients across the United States.

I began my career in the newspaper industry in the early 1980s and served as Creative Services Director during the launch of USA TODAY, a Gannett publication, in New York City and Washington, D.C.

Since 1990, I have worked as an independent design consultant for businesses, marketing agencies, and Fortune 500 companies, creating award-winning print and digital marketing materials.

When projects require additional expertise, I collaborate with talented copywriters, photographers, developers, and marketing professionals to ensure every project is completed with the highest quality.

Print

Logos, branding, brochures, advertisements, presentations, & print production are second nature. From concept to finished piece, Bluefrog creates polished materials that represent your brand professionally.

WEB

Design, development, and launch of modern websites that are attractive, functional, and easy to manage. Bluefrog builds sites that not only look great but also help businesses communicate clearly and connect with their audience.

MARKETING

Support your marketing efforts and extend your reach with social media content, email campaigns, newsletters, and other tools designed to keep your audience engaged.

Adobe Creative Suite • Adobe Photoshop • Adobe Illustrator • Adobe InDesign • WordPress • Microsoft Powerpoint • And Many Others

"...One of the many highlights of our relationship with Wendy is the personal, immediate attention we receive. Wendy built our new website and maintains its integrity as if it were one her own business or for a Fortune 500 company..."

"I continue to use Ms. Schaefer for my clients at 815 Communications Inc. Not only is Ms. Schaefer exceptionally creative but she can take even the tiniest thread of an idea and spin it into a variety of design concepts."

"Wendy’s design sense, technical knowledge, customer-focused approach and project management practices assured me that my website was with a true professional."

"Everything she has done for my business has been worth the investment and I would highly recommend her to anyone looking at updating or starting a new website."

“Wendy, Thank you so much for creating my amazing logo & website! It’s exactly what I envisioned it to look like! It was perfect! My site gets so many compliments & it’s because of you and your amazing gift! I will keep referring always!”

“I have had the pleasure of working with Wendy on a wide range of graphic design projects, from print collaterals to large format exhibit graphics to electronic marketing projects. She always brought solid creative insight, & excellent design and production skills to our projects. Wendy possesses an impressive versatility – she can do anything! ”

"Wendy has functioned as creative director and guided the production of award-winning collateral & web sites for clients ranging from the world’s largest carpet manufacturer to leading Fortune 100 pharmaceutical companies. Wendy is a very creative thinker capable of managing projects & budgets to ensure our clients get the best value."

" She was able to take a project & complete all design aspects for both print & web production. It was so nice to know I was working with one person who could do it all & could do it quickly. Wendy’s ability to turn a project always amazed me. She works fast & provides you with a high-quality product you can be proud of."

"Not only did she have the website up and running quickly, she also did it at a very reasonable rate. She has designed flyers, postcards, & ads for publications. I would highly recommend Wendy. She does a wonderful job & is always available for follow up questions."

"Wendy listened to my requests & specifics. Then she created an impressive site that I am very pleased with. It includes everything I wanted & is demonstrated with impressive style & substance. I would recommend Wendy without equivocation. She is very professional and extremely talented!"

"She was able to envision the finished product very clearly in her mind. I was amazed with her creativity and professionalism. Upon completion I could not be more pleased with how it turned out. The finished product Wendy delivered to me met all my expectations and then some."

"Wendy, Thank you so much for building our custom websites. You listened to our needs & wants and executed them perfectly & extremely fast! You have a vast knowledge of website design and e-commerce & we appreciate your insight and advice. The websites have already paid for themselves many times."

"She’s very knowledgeable about WordPress. She made great suggestions, worked quickly & efficiently, and I’m thrilled with my results! I’d recommend Wendy if you’re looking for a savvy, talented designer skilled in technology and social media platforms."

"Wendy’s work with my site was brilliant, capturing & summarizing what I do and, as a Business, who we are. Wendy’s vision & creativity really is incredible! Instead of being a website, I now have a Marketing Tool. Thanks Wendy!"

Working with Wendy has been both effortless and seamless. She listened to me and designed with our conversations at the core, which allowed me to tell my story through my website. I was pleasantly pleased to see that Wendy captured me as a poet, teaching artist and literary citizen imagistically. I love my website.

Take a Look at My Work

PORTFOLIO

Let’s talk about your next project! Contact me today.